BUILDING A LEGEND

 

Larson's legacy spans more than 100 years, two World Wars, a Great Depression and four generations of boat builders. When your Larson comes fresh off the line, you not only become a member of the greatest heritage in boating, but you also enjoy the promise of future memories and unmatched value that can only come from America's hardest-working boat brand. The boat company Paul Larson began in 1913 is an industry leader because his passion has been passed down to today's generations of Larson boat builders.Larson's manufacturing facilities recently moved from Little Falls, Minn., to Pulaski, Wis., opening up a whole new world of resources and manpower. Today's Larson boats are the product of experience, innovation and passion more than a century in the making. We invite you to discover the past, make memories in the present and look forward to the future of Larson. Our legacy is building yours.

1913

It All Began Here

Paul Larson took to boats at the young age of 11, building his first boat on his family farm in Little Falls, Minnesota. He built duck and fishing boats for friends and local community members.

1920s

Gaining Steam

An increasing demand for his new boats pushed Paul to create his own factory, Larson Boat Works, which stayed strong in the face of the Great Depression.

1930s

Wartime Work

Paul's plant doubled in size this decade. He also introduced a line of wooden boats and contributed to U.S. efforts in World War II by building training boats and wooden shell cases.

1940s

Taking Flight

Larson resumed building pleasure boats and introduced the revolutionary Falls Flyer, which featured an airplane-like body and cockpit.

1950s

A New Mold

After experimenting with coating wooden boats with fiberglass, Larson developed fiberglass molds. These molds resulted in the patented Rand Gun line and the best-selling All American line. 

1960s

First Expansion

Larson expanded the All American line and introduced all-new hulls, taking its place among the best fiberglass boat manufacturers in the country.

1970s

Looks and Performance

Larson continued to innovate with bold styling for the runabout market, with metallic finishes and luxury interiors. The new Delta Conic Hull design also resulted in faster planing and a softer ride.

1980s

Something New

Larson introduced the first wide-body, non-trailerable cruiser, the 30-foot Contempra. Irwin Jacobs purchased the Larson company.

1990s

More Expansion

Larson expanded the following model lineups: Cabrio cruisers, Escapade daycruisers and SEi outboards.

2000s

Tech Forward

VEC Composite Technology is used to create a precise manufacturing process for new boats up to 22 feet.

2010s

Innovative Strides

New models, like the LX and LSR are introduced, continuing Larson's legacy of innovation.

Today

Onward and Upward

The future looks bright, with the introduction of the LXH sport boat series and the movement of the manufacturing facilities to Syracuse, Indiana.

 

 

FOR MORE THAN A CENTURY, LARSON HAS DELIVERED THE IDEAL BOATING EXPERIENCE FOR FAMILIES ACROSS THE COUNTRY.

 

WE PRIDE OURSELVES ON INNOVATION, SAFETY, QUALITY AND A COMMITMENT TO HELPING FAMILIES CREATE MEMORIES THAT LAST A LIFETIME.

 

WE INVITE YOUR FAMILY TO BEGIN A NEW BOATING TRADITION BY BECOMING PART OF OURS.